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ICBA and the Nation’s Community Banks Stand Up For Financial Literacy

Washington, D.C. (Monday, April 24, 2014) - The Independent Community Bankers of America® (ICBA) announced today that it will join with its national and state Jump$tart Coalition partners in April to “Stand Up for Financial Literacy,” the theme for this year’s Financial Literacy Month.

A recent survey, conducted online by Harris Poll on behalf of Jump$tart and the National Endowment for Financial Education (NEFE), showed that more than three in five families with kids under the age of 18 (62 percent) had talked about money matters within the past week. Financial Literacy Month highlights the programs, services and tools available to help parents have these conversations and help all Americans improve their own financial knowledge, skills and confidence.

In all, 84 percent of families with kids under the age of 18 have had financial discussions and more than half of those (56 percent) were initiated by kids asking questions about money. Jump$tart, ICBA and the nation’s community banks encourage these discussions, as well as lifelong learning about personal finance.

"Helping families across the country improve their financial literacy is a big task, but we’ve made, and will continue to make, great strides forward by working collaboratively with our many and diverse partners this April and throughout the year,” said Laura Levine, President and CEO, Jump$tart Coalition for Personal Financial Literacy.

“Financial literacy is vital to the success of local economies. It’s pivotal that children learn financial skills and education at an early age to become better at handling money and credit as adults,” said ICBA Chairman John H. Buhrmaster, president of 1st National Bank of Scotia, N.Y. “Community banks are excellent resources to educate younger generations about finances. The Jump$tart Coalition, ICBA and the nation’s community banks are dedicated to educating everyone about personal finances. It’s never too late to start learning how to become financially independent.”

ICBA encourages community banks nationwide to share plain-language resources with students, friends, family, coworkers, and neighbors.

The Financial Literacy Month campaign encourages individuals to take the time to think about and talk about their own money matters, and to take full advantage of resources designed to improve their financial literacy and well-being.

About ICBA

The Independent Community Bankers of America®, the nation’s voice for more than 6,500 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services. For more information, visit

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Jump$tart and the National Endowment for Financial Education (NEFE) from March 12-14, 2014, among 2,022 adults ages 18 and older of whom 441 are parents of kids under 18. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, you can find here.

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